There are many appeals on the World of Warcraft web site to fans of the game, previous fans of the series, or just people looking to play. Buried within the guides a reader will find charts, graphs, and detailed explanations of the classes. These all appeal to the Logos of the viewers. They can help sell a class or play-style to someone who is considering playing but unsure yet, or can convince someone who has left to come back and try the new changes to their favorite character.

A user would have a hard time finding a square inch of the web site not covered by Ethos. Even though World of Warcraft is played by many people, many of whom aren't just stereotypical gamers, everything on the site still speaks in a language players would understand.  Someone completely unfamiliar with the series would have no clue what the correct usage of a talent calculator is, but someone who plays the game not only knows how to use it but can find it easily. Many might not care who won the recent Frostmourne fan art contest, or what Frostmourne is, but players know that it is the legendary weapon wielded by Prince Arthas himself, the Lich King.

As for overall Pathos on the site, the colors of the original World of Warcraft theme are used throughout. Blizzard also uses highly vivid descriptions to make this appeal as players remember glorious battles of the past, or those yet to come. Pages relating to The Burning Crusade are filled with greens and pinks, seeming to flow with energy. Those relating to Wrath of the Lich King are dark and filled with frost, to help the player imagine the frozen lands of Northrend.

Blizzards main purpose with the site is a direct appeal to gamers that are familiar with their games. If a viewer came to the site with no knowledge what-so-ever of the game they might be able to find their way around, but would probably be more lost than not. The site is a direct appeal to the 10 million plus players that have to manage their accounts and seek news straight from the source about World of Warcraft.

The only thing I would consider changing for the World of Warcraft page is a separation of the different communities. I would have one page solely devoted to WoW account management, another devoted to the community pages, and the main page to news and player guides. While the main page currently links to account pages and community portals, it does get rather cluttered all on one page. Perhaps a separate domain similar to the Bungie.net approach would allow those already apart of the community to gather, while newcomers can go directly to the World of Warcraft main page. Besides clutter, the site really does not lack anything, and leaves little room for improvement. It is well developed and well researched, and works very well within its previously existing community of players and fans.

As a sales pitch for the game, the site struggles, overall lacking what would be needed. As a community hub for pre-existing players, or new players with previous knowledge of the realms, the site exceeds without question.